Podcast – Dental Marketing: Digital Meets Traditional

How can dental practices balance modern online techniques and traditional marketing to maximize patient engagement in a digital-first world?

On this episode of Financial Flossing with host Ross Brannon with guest Marc Heffner, the founding partner of DSO Marketing Xcelerator™ and a seasoned Fractional CMO in the DSO sector. With a history of 25 years in marketing, he’s navigated the emerging challenges of digital marketing and the time-tested strategies of traditional advertising.

In this enlightening episode of Financial Flossing, Ross Brannon delves into a conversation with Marc Heffner. Marc shares the significance of blending innovative digital strategies with the proven methods of traditional mailers in the dental marketing landscape.

Key Takeaways:

  • The pivotal role of integrating digital methods with traditional mailers in dental marketing.
  • The essence of top-of-mind awareness (TOMA) in sustaining and expanding the patient base.
  • Embracing a comprehensive marketing approach, marrying old-school wisdom with new-age tactics.
  • Insights into the evolving marketing terrain and strategies for dental practices to stay ahead.
  • The three crucial stages of the buying cycle and tailoring communication to resonate with each.

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What we do

About us

Marc Heffner is the founding partner of DSO Marketing Xcelerator TM and is a Fractional CMO in the DSO vertical.  Through developing strong marketing teams and introducing new technology platforms needed to achieve ambitious goals, Marc creates growth opportunities for private equity firms working in the healthcare space and self-funded growing practices willing to invest in their future. 

  • 25+ Years of Experience
  • Over $1 Billion in Revenue
  • Fortune 500 Experience