How can dental practices balance modern online techniques and traditional marketing to maximize patient engagement in a digital-first world?
On this episode of Financial Flossing with host Ross Brannon with guest Marc Heffner, the founding partner of DSO Marketing Xcelerator™ and a seasoned Fractional CMO in the DSO sector. With a history of 25 years in marketing, he’s navigated the emerging challenges of digital marketing and the time-tested strategies of traditional advertising.
In this enlightening episode of Financial Flossing, Ross Brannon delves into a conversation with Marc Heffner. Marc shares the significance of blending innovative digital strategies with the proven methods of traditional mailers in the dental marketing landscape.
Key Takeaways:
- The pivotal role of integrating digital methods with traditional mailers in dental marketing.
- The essence of top-of-mind awareness (TOMA) in sustaining and expanding the patient base.
- Embracing a comprehensive marketing approach, marrying old-school wisdom with new-age tactics.
- Insights into the evolving marketing terrain and strategies for dental practices to stay ahead.
- The three crucial stages of the buying cycle and tailoring communication to resonate with each.
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