What is a Fractional CMO?

A Fractional Chief Marketing Officer (CMO) is an experienced marketing executive who works with your organization on a part-time or contract basis. They provide Fortune 500-level marketing strategy and leadership without the cost of a full-time CMO hire.

Why do DSOs need a Fractional CMO?

Dental Service Organizations benefit from fractional CMO expertise because it delivers proven marketing strategies, team development, call center management, and patient acquisition systems all without the overhead of a full-time executive salary.

How does DSO Marketing X help Private Equity Groups?

DSO Marketing X provides Private Equity Groups with Fortune 500 marketing experience to drive growth and revenue for their DSO portfolio companies, without requiring a full-time CMO investment.

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Analyzing the HIPAA Compliance of Meta Pixel (Facebook and Instagram)

by Greg Sitek | Mar 7, 2024 | HIPPA Compliance, Social Media

By Marc Heffner Under the scrutiny of HIPAA compliance, the Meta Pixels emerges as a contentious tool, particularly in areas where patient privacy is not only a priority, but a legal requirement. Investigations into the prevalence of Meta Pixels on healthcare-related...

Are your Analytics HIPAA Compliant? A look at Google Analytics 4(GA4)

by Greg Sitek | Mar 7, 2024 | HIPPA Compliance, Social Media

A look at Google Analytics(GA4) By Marc Heffner The HHS advisory for December 2022 made it plain that the tracking technologies that power web analytics products like Google Analytics put your healthcare institution at danger of violating HIPAA. Your website’s...

Essential Steps to be HIPAA Compliant on Social Media

by Greg Sitek | Feb 19, 2024 | HIPPA Compliance, Social Media

A recent case involving New Vision Dental (NVD) serves as a stark reminder of the importance of HIPAA compliance in the digital age. NVD faced a hefty fine of $23,000 for violating HIPAA regulations by responding to patient reviews on ‘Yelp’ in a way that...

Unlocking the Secrets of Dental Marketing Success in 2024

by mheffner@dsomarketingx.com | Dec 18, 2023 | Social Media

Dental Marketing Strategies for Single and Multi-Practice Locations Whether you run a single dental practice or multiple locations, these dental marketing tips will surely enhance your visibility in the market. Dental marketers understand the importance of effective...

How to Create Practice Differentiation in the DSO Business Model?

by mheffner@dsomarketingx.com | May 19, 2023 | Social Media

Wednesday, May 17, 2023, was a big day for me, but for the rest of the world it was just a Wednesday. On that day DSO Marketing Xeclerator was launched into the world. It was the day I participated in a vertical roundtable discussion panel where we discussed...

B2B Fallacies of Social Media

by dfrtpcdf | May 6, 2023 | Social Media

I was talking to a close friend about his social media problems. He could not understand why his Followers and Likes were not growing fast on his LinkedIn, Facebook and Instagram sites. Then he would complain about his company being on the third page of a Google...

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