What is a Fractional CMO?

A Fractional Chief Marketing Officer (CMO) is an experienced marketing executive who works with your organization on a part-time or contract basis. They provide Fortune 500-level marketing strategy and leadership without the cost of a full-time CMO hire.

Why do DSOs need a Fractional CMO?

Dental Service Organizations benefit from fractional CMO expertise because it delivers proven marketing strategies, team development, call center management, and patient acquisition systems all without the overhead of a full-time executive salary.

How does DSO Marketing X help Private Equity Groups?

DSO Marketing X provides Private Equity Groups with Fortune 500 marketing experience to drive growth and revenue for their DSO portfolio companies, without requiring a full-time CMO investment.

dfrtpcdf, Author at Fractional CMO

The Dental Patient Acquisition Funnel: From Awareness to Appointment

by dfrtpcdf | Jun 12, 2025 | Uncategorized

Why Most Dental Marketing Doesn’t Work (Yet) Here’s the truth: most dental practices aren’t failing because they’re bad at dentistry. They’re failing because they’re winging it with their marketing—trying Google ads, hiring social media freelancers, throwing money at...

Marketing that Scales: How to Drive Growth and Efficiency in Healthcare

by dfrtpcdf | Oct 21, 2023 | Video, Webinars

Learn how to create a scalable healthcare marketing infrastructure. Listen...

Podcast – Dental Marketing: Digital Meets Traditional

by dfrtpcdf | Oct 19, 2023 | Video, Webinars

How can dental practices balance modern online techniques and traditional marketing to maximize patient engagement in a digital-first world? On this episode of Financial Flossing with host Ross Brannon with guest Marc Heffner, the founding partner of DSO Marketing...