Grow Revenue With a Fractional Chief Marketing Officer!

Introducing DSO Marketing XceleratorTM: Your Fractional Chief Marketing Officer Support

What we do


Private Equity Groups

Private Equity Groups know the importance of a Chief Marketing Officer driving growth and success for DSO’s. But hiring a full-time CMO may not be financially feasible. Our Fractional Chief Marketing Officer services can help! Working with us, you benefit from our Fortune 500 marketing experience without having to pay for a full-time CMO. Meaning you’ll save money while still receiving expert-level marketing guidance and strategies tailored to your business. Say goodbye to the hassle and expenses of hiring a full-time CMO, and hello to a tailored, cost-effective marketing solution delivering tangible results!

Dental Service Organizations

Our Fractional Chief Marketing Officer services for DSO’s offer Fortune 500 level expertise without the cost of a full-time CMO. With our vast DSO marketing experience and our expertise in team development, along with call center management, you can rest assured your marketing strategy will be in the hands of an expert. With our Fractional CMO services, elevate your marketing efforts to the next level and achieve your business goals with confidence.

What is a fractional CMO

Services Offered


A CMO for Smaller DSO’s

At DSO Marketing Xcelerator our mission is to provide smaller Dental Service Organizations with the expertise of a Chief Marketing Officer. We understand mid-size companies may not have the resources to hire a full-time CMO, but that doesn’t mean they can’t get the same expertise. We offer you our eXpertise by providing a Fractional Chief Marketing Officer’s service and can take advantage of proven marketing strategies without having to hire a full-time CMO.


Unique Strategies for Unique Organizations

At DSO Marketing Xcelerator we understand each organization is unique and the same strategies don’t work for everyone. With our fractional CMOs, you can rest assured knowing you’re getting personalized strategies tailored to the needs of your organization. We will work with you to create a customized marketing strategy that will help you to grow your organization and increase revenue.


Don’t Wait

Don’t wait to take advantage of the expertise of a Chief Marketing Officer. With DSO Marketing Xcelerator, you don’t have to. Contact us today to learn more about how we can help you to grow your organization.

Space is limited! We only have room to onboard several new clients a month!  So Don’t Miss Out on the Opportunity to Grow Revenue.

Sign up for a free consultation today and experience the power of a Fractional Chief Marketing Officer!

What we do

About us

Marc Heffner is the founding partner of DSO Marketing Xcelerator and is a Fractional CMO in the DSO vertical.  Through developing strong marketing teams and introducing new technology platforms needed to achieve ambitious goals, Marc creates growth opportunities for private equity firms working in the healthcare space and self-funded growing practices willing to invest in their future. 

  • 25+ Years of Experience
  • Over $1 Billion in Revenue
  • Fortune 500 Experience
The Solutions

Case Studies


Private DSO – Operational Inefficiencies

A private DSO was experiencing challenges with low patient bookings, high operational costs, high staff turnover, and poor staff attendance rates. The clinic was struggling to attract new patients, and their existing patients were not showing up for their appointments, resulting in significant financial losses.


All-On-Four patient acquisitions for a DSO

The All-On-Four (AO4) teeth replacement is a popular dental procedure gaining significant attention in recent years. A DSO focusing on All-On-Four cases was buying patient leads from a third-party supplier and spent close to half a million dollars on potential leads to book patients.


Stay on top of the latest news, events and trends in the DSO industry.